OUR SIGNATURE PROGRAM
Branding
isn’t
just
about
OUR SIGNATURE PROGRAM
recognition.
It’s
about
about resonance.
resonance.

The Brand Essence program is our signature 6-10 week brand strategy and identity development service for women entrepreneurs and ambitious businesses ready to build authentic, lasting brands.

(
APPLY FOR BRAND ESSENCE
APPLY FOR BRAND ESSENCE
)
( APPLY FOR BRAND ESSENCE )
WHAT YOU’LL GET

A clearly defined brand identity and strategy

built to ensure your brand doesn’t just stand out, but truly connects with your audience.

Clarity on your positioning & market opportunities

to ensure your brand is differentiated and competitive.

A compelling verbal & visual identity

from messaging to design, everything works in harmony.

A roadmap for growth

so your brand isn’t just strong today, but built for the future.

STEP 1 WEEK 1–2

Before we create, we listen.

This phase is all about deep discovery, understanding your vision, audience, and the whitespace your brand can own.

  • DISCOVERY CALL

    A strategic conversation to dive into your brand’s DNA.

  • BRAND QUESTIONNAIRE

    A deep-dive into your aspirations, challenges, and goals.

  • MARKET RESEARCH & ANALYSIS

    Understanding where you stand and where you can grow.

STEP 2 WEEK 3–6

your brand’s success lies in what makes it distinct.

this phase is about defining your positioning, strengths, and opportunities to create a clear, compelling roadmap for your brand’s success.

  • Competitive & Market Analysis

    Identifying whitespace and differentiation opportunities.

  • Positioning Strategy

    Crafting your unique brand positioning & messaging pillars.

  • Creative Direction

    Setting the tone for your brand’s identity and storytelling.

STEP 3 WEEK 6–10

bringing your brand to life visually & verbally with a cohesive identity that reflects your core essence.

  • Verbal Identity

    Your brand’s voice, message, and personality are just as important as its visuals:

    Purpose, Mission & Vision, Brand Values & Manifesto, Tone of Voice & Key Messaging, Brand Architecture & Tagline Development

  • VISUAL Identity

    A refined, distinct brand system designed to be timeless, memorable, and aligned with your strategy:

    Logo Suite (Primary, Secondary, Submark), Color Palette & Typography, Brand Elements & Graphic Direction, Brand Applications (Stationery, Packaging, Digital)

STEP 4 WEEK 10+

Your brand is built. Now, let’s set it up for long-term success.

In this final phase, we outline the best strategies for sustaining your brand growth after Brand Essence—giving you a roadmap for maintaining alignment, consistency, and visibility.

  • Brand Implementation Guidelines

    How to ensure consistency across all platforms.

  • Strategic Next Steps

    Insights on keeping your brand relevant as you evolve.

  • Growth Recommendations

    Long-term planning to support your business goals.

OUR SERVICES

Want to take your brand further? Explore our add-ons to extend your brand’s impact:

(Web Design &
(Web Design &
E-Commerce)
E-Commerce)

a seamless brand experience online.

(Content Creation
(Content Creation
& Campaigns)
&
Campaigns)

strategy-backed storytelling for your next launch.

(Photography &
(Photography
&
Art Direction)
Art
Direction)

visual storytelling that makes an impact.

(Social
Media
(Social
Media
&
Strategy)
Digital
Strategy)

visual storytelling that makes an impact.

every brand is unique, which is why we create tailored proposals based on your specific needs and goals.

We take on a limited number of Brand Essence projects at a time to ensure each client gets our full focus and attention.

  • Fill out our short application form.
  • If we’re a good fit, we’ll schedule a discovery call to dive deeper into your vision.
  • Once aligned, we’ll finalize your scope, sign the contract, and get started.
A
brand isn’t
just
what
you
see.
it’s what
you
feel,
understand,
and
remember.