CLIENT
Azeda
SCOPE
- BRANDING
- CONTENT CREATION
- SOCIAL MEDIA
YEAR
2022
CLIENT
Azeda
SCOPE
- BRANDING
- CONTENT CREATION
- SOCIAL MEDIA
YEAR
2022
The Project
Azeda is a charming family-run sourdough bakery specializing in traditional Portuguese sourdough, seeking to distinguish itself in a competitive market through elevated brand positioning and sophisticated visual storytelling.
In a saturated bakery market, Azeda needed to differentiate from competitors while honoring their artisanal sourdough craft. They required a sophisticated brand identity that would communicate the time, patience, and skill required for authentic sourdough baking to attract discerning customers who value premium, slow-made bread.
We developed an elegant brand ecosystem that celebrates Azeda's artisanal sourdough approach while positioning them as a premium bakery destination.
With complete creative freedom, we crafted a visual identity paired with stunning still life photography that captures the texture, craftsmanship, and beauty of traditional sourdough baking. Our still life photography approach beautifully showcases the artisanal nature of sourdough - from the rustic textures of freshly baked loaves to the careful composition that highlights the bread's natural beauty. Each image tells the story of patience, tradition, and craftsmanship that goes into every sourdough creation. The refined brand identity and photography successfully elevated Azeda's market position, creating a distinctive presence that resonates with sourdough enthusiasts and quality-conscious customers, setting them apart from commercial bakeries.
We’re here to help define it with care, intention, and the kind of strategic vision that creates lasting impact.