The ideation and casting process was truly unique - we carefully matched each vintage piece with a character who embodied its spirit and story.

We provided comprehensive creative direction, production management, photography, and videography for this character-driven campaign. Our unique approach involved casting distinctive characters for each vintage piece, creating narratives that demonstrate how vintage furniture can be integrated into modern living with personality and purpose. This approach transformed traditional furniture photography into compelling visual storytelling that resonates with international audiences seeking authentic, characterful pieces for their homes. Despite working with a small, agile team, we achieved outstanding results that successfully launched CURIOUZ as a distinctive voice in the vintage furniture market. The campaign's character-driven approach set a new standard for how vintage furniture can be presented and marketed.